Keith Salwoski
Storyteller / Marketer / Communicator
RESUME
Professional
info
I'M A STORYTELLER – An innovative marketing professional who has honed his skills at the most engaging and successful entertainment and hospitality brands in the world.
Work
experience
Founder
Unscripted PR & Marketing
2025-present
Executive Director of Communications & Advertising
Silverton Casino Las Vegas
2022 - 2025 (3 years)
Executive Director of Public Relations
The Venetian Resort Las Vegas
2012 - 2022 (10 years)
Director of Public Relations & Promotions
Waldorf Astoria Orlando & Hilton Orlando Bonnet Creek
2010 - 2012 (2 years)
Director of Public Relations & Chief Storyteller
Gaylord Palms Resort & Convention Center Orlando
2001 - 2010 (9 years)
Director of Marketing and Editorial Content, PlanetHollywood.com
Planet Hollywood International
2000 - 2001 (1 year)
Senior Publicist
Busch Entertainment Co. - SeaWorld Orlando
1998 - 2000 (2 years)
Assistant Public Relations Manager
Time Warner - Six Flags Theme Parks
1995-1998 (3 years)
Publicity Coordinator / Publicist
Walt Disney World Company
1992-1993; 1994-1995 (2.5 years)
Intern/Special Writer
News-Herald Newspapers
1988-1994 (7 years)
Skills
Public Relations
Advertising
Writing and Editing
Photography
Content Creation
Public Speaking
Blogging
Social Media
Marketing
Event Creation and Execution
Award Highlights
Best Experiential PR, silver
(Hospitality Sales & Marketing Association International Adrian Awards) Inaugural award, for BAZ Boot Camp
Best PR Campaign, gold
(Hospitality Sales & Marketing Association International Adrian Awards) for opening of The Dorsey cocktail bar
Best Feature Writing (Michigan Press Association)
Inaugural Larson Award winner (Kissimmee CVB, Osceola Chamber) honoring hospitality employee of the year
Flagler Award (Visit Florida), for outstanding tourism marketing, creativity in PR
Presidents Award, creativity
(Gaylord Hotels), company's top honor
ADDY Award, In-Room Magazine (American Advertising Federation)
Education
Michigan State University
Bachelor of Arts, Journalism (with honors)