Keith Salwoski
Storyteller / Marketer / Communicator
What is Public Relations?
PR isn’t just storytelling.
PR isn't just brand building.
PR isn't just media relations.
PR isn’t just writing press releases.
PR isn’t just writing bylines.
PR isn’t just measurement.
PR isn’t just messaging.
PR isn’t just crisis communications.
PR isn’t just media training.
PR isn’t just de-positioning competitors.
PR isn’t just thought leadership.
PR isn’t just event management.
PR isn’t just social media strategy.
PR isn’t just social media writing, calendaring & posting.
PR isn’t just a speaking program.
PR isn’t just an awards program.
PR isn’t just Word of Mouth.
PR isn’t just podcasts or influencer programs.
PR isn’t just always-on consultation for the C-Suite.
PR isn’t just about creating a halo effect on your brand
PR isn’t any one of these things. It’s *all of them* and many more.