Issue: It was imperative to get early “outer-market” publicity for Six Flags’ new high-tech roller coaster, named after Mr. Freeze, the...

Issue: The 13-year-old Six Flags fall crafts festival was no longer news. While a popular event, poor attendance could hurt the theme...

Issue: Mr. Freeze, the new roller coaster set to open later in the spring, was not a household name. Six Flags’ new roller coaster needed...