For the first time in 2007, we had no group booked for Memorial Day weekend, and forecasted an empty resort. Our leisure market was the...

Issue: The "great recession" was affecting businesses throughout Florida. This caused most meetings to "soften" in terms of the average...

Issue: The Venetian and The Palazzo are home to more than 40 restaurants, each owned and operated independently. Because of this,...

The biggest news in weddings in 2010 was the engagement of Prince William and Kate Middleton. Meanwhile, the biggest wedding story on my...

Issue: During the summer, the business "mix" at Gaylord Palms changes a bit. It was much more leisure focused, and even group business...

Opportunity: As a convention hotel, Gaylord Palms could sit empty for the month of December, the softest month of the year for meetings. ...

After five years of promoting ICE! at Gaylord Palms, I was looking for an additional opportunity to promote the 9-degree attraction that...

Issue: It was imperative to get early “outer-market” publicity for Six Flags’ new high-tech roller coaster, named after Mr. Freeze, the...

Issue: The 13-year-old Six Flags fall crafts festival was no longer news. While a popular event, poor attendance could hurt the theme...

Issue: Mr. Freeze, the new roller coaster set to open later in the spring, was not a household name. Six Flags’ new roller coaster needed...