Issue/Solution: MAD HATTER's Tea Party Pop-Up Bar

Situation: Following the massive local success and unprecedented Food & Beverage revenue generated by our holiday BAD ELF Pop Up Bar, we faced the challenge of a traditional post-holiday dip. We needed a way to sustain that momentum and prove that an immersive, themed beverage experience could drive significant foot traffic during the typically quieter spring season.

Task: My goal was to conceptualize and launch a new, non-holiday activation that would replicate BAD ELF's financial success, turning an ordinary spring quarter into a highly profitable F&B period by giving locals a compelling new reason to visit Silverton.

Action: I led the development and marketing of the Mad Hatters Pop Up Bar. Building on the operational blueprint and lessons learned from our winter success, we pivoted to a vibrant, whimsical, Alice in Wonderland-inspired theme. I collaborated closely with the F&B team to engineer a menu of highly visual, interactive, and high-margin cocktails designed specifically for social media virality. To drive attendance, we executed a targeted promotional strategy, aggressively pitching local lifestyle media and deploying geo-targeted digital ads to capture the local market looking for fresh spring nightlife experiences.

Result: The Mad Hatters Pop Up Bar successfully bridged the seasonal gap, generating strong local media coverage and widespread organic social sharing. Crucially, it drove substantial incremental F&B revenue and validated that the pop-up bar concept was a sustainable, repeatable business model for the property, rather than just a one-off holiday anomaly.