Issue/Solution: Brunch Capital of Las Vegas

Issue: The Venetian and The Palazzo are home to more than 40 restaurants, each owned and operated independently. Because of this, every restaurant has its own marketing goals and initiatives. The PR team bridges the gap, identifying trends among the venues to share with influencers and news media. One such trend we identified: the sister resorts were home to 8 brunch options under one roof, more than any other resort in Las Vegas. This was an opportunity to boldly proclaim that The Venetian and The Palazzo were the brunch capital of Las Vegas.

Solution: To show off the varied options of The Brunch Capital of Las Vegas, we pulled together a media dine-around to sample brunch at all 8 options in one afternoon. Yes, one afternoon! From Morel's French Steakhouse to SushiSAMBA, the journalists were surprised and delighted at every stop. As an opportunity to push the new "brunch capital" messaging, the event was perfect. In addition, the event had great media relations potential, as the group grew increasingly full as the afternoon progressed.

Results: Every person who attended the dine-around was able to incorporate the experience into future coverage. Ideally, we saw many of the media use the "Brunch Capital of Las Vegas" message in the coverage (or in their social media updates). In addition, several of the more unknown brunch venues (such as SushiSAMBA) enjoyed a round of coverage they had previously not seen.

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We used a similar "media dine-around" tactic a year later, spotlighting Happy Hours throughout the resort. In this case, we chose five of our favorite happy hours... and had no problems enticing media to sign up (especially with our offer to provide a complimentary cab ride home.)

#Brunch #Food