Issue: Girlfriends Getaways were identified as an untapped marketing opportunity for Gaylord Palms. However, the news media had...

Opportunity: With the success of the girlfriends getaway program at Gaylord Palms, the "group travel" concept was sure to have other...

Opportunity: In creating Good Girls Bachelorette Getaways, we found that bridesmaids were usually looking for fun, while the bride was...

Opportunity: Every fall since 1995, Walt Disney World hosts the ultimate foodie festival - the Epcot International Food & Wine Festival....

For the first time in 2007, we had no group booked for Memorial Day weekend, and forecasted an empty resort. Our leisure market was the...

Issue: The "great recession" was affecting businesses throughout Florida. This caused most meetings to "soften" in terms of the average...

Issue: During the summer, the business "mix" at Gaylord Palms changes a bit. It was much more leisure focused, and even group business...

Opportunity: As a convention hotel, Gaylord Palms could sit empty for the month of December, the softest month of the year for meetings. ...