Issue: During the summer, the business "mix" at Gaylord Palms changes a bit. It was much more leisure focused, and even group business...

Opportunity: As a convention hotel, Gaylord Palms could sit empty for the month of December, the softest month of the year for meetings. ...

After five years of promoting ICE! at Gaylord Palms, I was looking for an additional opportunity to promote the 9-degree attraction that...

Issue: It was imperative to get early “outer-market” publicity for Six Flags’ new high-tech roller coaster, named after Mr. Freeze, the...

Issue: The 13-year-old Six Flags fall crafts festival was no longer news. While a popular event, poor attendance could hurt the theme...

Issue: Mr. Freeze, the new roller coaster set to open later in the spring, was not a household name. Six Flags’ new roller coaster needed...